Ashley Herrin Art Direction & Photo
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Babyman

BabyMan -

CLIENT:
Progressive

CREDITS:
Executive Creative Director: Sean McBride
Creative Director(s): Nate Donabed, Josh Kahn & Bill Girouard
Associate Creative Director: Ashley Herrin

Progressive’s Babyman campaign featuring an awkward adult who won’t grow up came back for its 4th campaign installment in the Fall of 2018 with four more :15 OLV's. The insight remained the same: act your age, get off your parent’s auto insurance.