Jack Daniel's Single Barrel

Role: Photography, Art Direction

Jack Daniel's enlisted Arnold to create a content hub for their Single Barrel label, a place where Jack drinkers could get weekly updates on their products and more. The Single Barrel Standard was created - a hub for food and spirit enthusiasts, and all things whiskey related. Working with the Jack team, I was enlisted to photograph and create custom imagery for the blog. Over the course of two years working with the team, we had over 30 shoots ranging in size and production value. A sampling of this work can be seen below.


GIFS & VIdeos

In addition to shooting stills, we created a handful of custom GIFs and videos for the blog and social channels. Most related to crafting custom cocktails, while others related to non-spirit related content on the blog.

T.e.l.l. New England x Jack Daniel's Single Barrel

t.e.l.l. New England was enlisted by Jack Daniel's for a content partnership exclusively for the Single Barrel Standard blog. We styled & hosted two events -  a garden party & a crawfish boil. We captured custom stills and video and crafted unique food & drink recipes in partnership with Jack.

PW: tell_crawfish