Ashley Herrin Art Direction & Photo
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NH Film Festival

Indie Cinema or die -

CLIENT:
New Hampshire Film Festival

CREDITS
Executive Creative Director: Fred Saldanha, Max Geraldo
Associate Creative Director, Art: Ashley Herrin 
Copywriter: Tommy McConnell

ROLE:
Associate Creative Director, Designer

I was contacted by a member on the board for the New Hampshire Film Festival in late summer 2018. They were in need of a pro bono partner to do their social and print work for the 2018 festival which was taking place in Portsmouth, NH.

The dead concept: for context, New Hampshire’s state motto is ‘Live Free or Die’ - ‘indie cinema or die’ felt like a fitting tagline for this small film festival looking to take hold amongst a growing community of film fans.

The selected concept: these posters put a focus on some of the festival's more well-known featured films of the year - which oftentimes are missed or overlooked by festival-goers who assume that only low-budget or regionally produced films are screened at NHFF.

 

The dead concept -

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The Selected Concept -

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