Ashley Herrin Art Direction & Photo

The Whiskiest Whiskey

The Whiskiest Whiskey -

Jack Daniel’s

Executive Creative Director: Chris Valencius
Associate Creative Director, Writer: Carl Peterson
Associate Creative Director, Art: Ashley Herrin 
Photographer: Anthony Adamick
Director: Siri Bunford
DP: Darren Lew

Jack means a lot of things to a lot of different people. So instead of looking for a word to sum it all up, we did what Jack would have done and made our own. Jack Daniel’s: the whiskiest whiskey.