Overnight came to us with a unique opportunity to help build a brand from scratch. A boutique AirBnB property group located in Austin, TX, they first needed an own-able & recognizable name that positioned them for long-term growth. Thus, Overnight was born.

Once we established the name, we set out to create the brand’s identity system. They wanted it to feel unique to Austin with a touch of that Texas grit. The system came to life through a textured and perfectly imperfect typeface designed by James Coffman.

We continued working with Overnight well beyond the initial brand identity phase, helping to build out the brand’s social presence, website, merch and more.