Jack Daniels
The Whiskiest Whiskey Campaign
DETAILS:Jack means a lot of things to a lot of different people. So instead of looking for a word to sum it all up, we did what Jack would have done and made our own. Jack Daniel’s: the whiskiest whiskey. This global campaign came to life through TV, OLV, OOH & social.
ROLE:Concept
Art Direction
Design
Stills Photography
CREDITS:Executive Creative Director: Chris Valencius
Associate Creative Director, Writer: Carl Peterson
Associate Creative Director, Art: Ashley Herrin
Photographer: Anthony Adamick
Production: Knucklehead
Director: Siri Bunford
DP: Darren Lew
PhotographyI captured secondary stills during the campaign production, some of which were used in print, digital and and additional social placements.
