Progressive
Shower Sessions Podcast
DETAILS:We needed to reach young, music-loving homeowners in a non-traditional way. So we made a podcast.
Shower Sessions was a 6 episode podcast featuring our host, Grammy-award winning artist St. Vincent, interviewing up-and-coming musicians in the one place we all sound and feel comfortable—the shower.
ROLE:Creative Director
Art Direction &
Design
CREDITS:Executive Creative Director: Sean McBride
Associate Creative Director: Ashley Herrin
Sr. Art Director (s): John Mathieu, Cristin Barth
Jr. Copywriter: Zoe Myers
Jr. Art Director: Helen Reiger
Director/Photography: David Salafia
Podcast Production: Slate
PRESS:THE HOST:St. Vincent: Grammy award-winning artist, multi-instrumentalist, producer and musical icon. And now host of Progressive’s first podcast; Shower Sessions. St. Vincent brought exactly what we needed to make this project stand out. A great creative vision and an unmatched uniqueness. Hands-on throughout; the ideal collaborative partner.
THE ARTSISTS:We put 6 up-and-coming artists in a shower with St. Vincent. They talked about life, touring, growing up, career goals and so much more. After they chatted, each artist performed a mini set on the stage where everyone feels most at home and most comfortable—the shower.
As part of the campaign, we were tasked with building a WCAG-friendly interactive site experience where users could access each episode and all the artist performances and image galleries. The goal was to maximize time spent on the website, as opposed to kicking users out to streaming platforms.
WEBSITE BUILD: