Verizon
Always Up Campaign

DETAILS:

We needed to refresh Verizon’s member rewards program (Verizon Up) and in-app experience. The output was a multi-channel campaign, Always Up, that reflected the amazing exclusive benefits and perks of being a Verizon Up member.

The output was a live-action campaign — the first-for-its-time for the Verizon Up program. And even better, the first time a female director and female photographer executed a Verizon campaign.

ROLE:

Creative Lead
Concept
Art Direction
Design

CREDITS:

Agency: Verizon 140
Sr. Producer: Justine Palivoda
Creative Director, Copy: Sal Russomano
Sr. CD(s): Tofer Moran, Melissa Avery

Production: Loveboat
Director: Elena Parasco
DP: Gaul Porat
Photographer: Ysa Pérez

Always Up for Live Music

With the success of the Verizon Up refresh, we wanted to extend the campaign to include the Live Nation partnership and ticket giveaways. Our goal was to have this new content feel like an extension of the already-running ‘Up’ campaign with a few major caveats… no recognizable faces in the crowd or musicians.

With minimal budget in play, I stepped in as photographer to capture ‘agnostic’ and textural concert imagery and videography to help create a robust, ownable gallery of assets. The below photography was all captured by me on digital, 35mm film or polaroid for use across Verizon’s print, digital and social channels.

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Progressive / Shower Sessions